CHICVIE operates across three connected pillars, creating a fully integrated beauty ecosystem in Vietnam.
Vision: Becoming Vietnam's leading company in the makeup industry with an ecosystem model.
Mission: To help millions of Vietnamese people, especially women, realize their best image.
Core Values: Dedicated, Kind, Professional
Action Principles: Focused, Specialized, Innovative
CHICVIE distributes a curated portfolio of premium Korean and homegrown beauty brands for the Vietnamese market.
Vietnam's leading platform connecting customers with professional MUAs — seamlessly and reliably.
Provide professional makeup courses, personal makeup courses, makeup service by “La Maison Makeup"
Collaborating with world-class manufacturers to ensure international quality standards across every CHICVIE product line.
Cosmax: Global leader in cosmetics ODM/OEM manufacturing, powering some of the world's most recognized beauty brands.
Kolmar: Korea's premier cosmetics manufacturing group, renowned for innovation in skincare and color cosmetics formulation.
Kumano JP: Japanese quality excellence in professional beauty tools and precision cosmetics manufacturing.
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